TECH SUPPLIER Jan 2021 - IDC Survey Spotlight - Doc # US47273720

Next Normal: Utilizing Video to Boost Employee and Customer Experiences

By: Marci MaddoxResearch Director, Digital Experience Strategies

Abstract

This IDC Survey Spotlight presents key use cases for video assets from IDC's November 2020 Digital Experience and Video Platforms Survey. The analysis also highlights how the COVID-19 pandemic shifted the use of video from marketing teams to human resources and sales teams.

"For many years, marketing teams have incorporated video as a key component of an engaging and persuasive digital experience," states Marci Maddox, research director, Digital Experience Management at IDC. "When the COVID-19 pandemic forced traditional in-person face-to-face communications to move virtual, video platforms stepped up to the plate offering everyone in the organization a visual interaction alternative. From executive virtual conferences to new employee online onboarding, video will continue to improve both the employee and customer experience in the next normal."


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