Abstract

This IDC Survey Spotlight presents key use cases for video assets from IDC's November 2020 Digital Experience and Video Platforms Survey. The analysis also highlights how the COVID-19 pandemic shifted the use of video from marketing teams to human resources and sales teams.

"For many years, marketing teams have incorporated video as a key component of an engaging and persuasive digital experience," states Marci Maddox, research director, Digital Experience Management at IDC. "When the COVID-19 pandemic forced traditional in-person face-to-face communications to move virtual, video platforms stepped up to the plate offering everyone in the organization a visual interaction alternative. From executive virtual conferences to new employee online onboarding, video will continue to improve both the employee and customer experience in the next normal."

Coverage