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May 2016 - IDC MarketScape - Doc # US40433016

IDC MarketScape: Asia/Pacific Digital Strategy Consulting 2016 Vendor Assessment

Authors: Linus Lai, Cathy Huang, Michael Versace
Abstract

This IDC study uses the IDC MarketScape model to provide an assessment of a number of providers participating in the Asia/Pacific business consulting services market that have particular capabilities in customer and brand engagement digital strategies. This IDC MarketScape is an evaluation based on a comprehensive framework and a set of parameters that assesses providers relative to one another and to those factors expected to be most conducive to success in a given market during both the short term and the long term.

"The traditional business consulting, information technology consulting, agency, and research markets are undergoing their own measure of transformation in the digital era, as client demand for digital specialties and full-service digital strategy consulting services increases at aggressive rates and offerings expand to include more intellectual property (IP)-based assets. IDC expects further disruption in services markets, including systems integrators, while firms adopt to the dynamics of the digital market to their offerings and capabilities. Today, however, buyers will see vendors participating in this market through one, two, or three leading capabilities: technology leadership, strategy leadership, and creative leadership." — Michael Versace, research director, Worldwide Digital Strategy Consulting

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