New Research

• The Five Stages to Enterprise Recovery and Selling in the Next Normal

  Aug 2020 | Event Proceeding | Doc # WC20200811

  By: Robert ParkerSenior Vice President, Enterprise Applications, Data Intelligence, Services, and Industry Research, Randy PerryVice President, Sales Enablement Practice

  This IDC Web Conference explores best practices for business strategy, marketing, and sales enablement. The discussion also includes guidance on pockets of growth in technology spending and IDC's predictions for business focus and the econo...

• The Future of Sales Enablement

  Mar 2020 | Event Proceeding | Doc # DR2020_LAL2_RP_NS_MM

  By: Randy PerryVice President, Sales Enablement Practice, Nancy SeligResearch Vice President, New Product Innovation and Digital Content Architecture, Matthew MardenResearch Director, Business Value Strategy Practice

  These event proceedings were presented at IDC Directions in March 2020.Digital transformation (DX) is driving a new agenda for the C-suite. The clock is ticking, and there's less than three years to execute on DX or face imminent failure. E...