Jul 2020 | IDC PeerScape | Doc # US46701220
By:
Robert Multhaup
Adjunct Research Advisor
This IDC PeerScape features the insights of two B2B business and IT leaders who will focus on examining first, how a B2B business can incorporate customer experience into its business model to learn what the customer values, and second, how...
Jun 2020 | IDC PeerScape | Doc # US46481720
By:
Robert MulthaupAdjunct Research Advisor
This IDC study examines the innovation programs of two organizations that are delivering competitive business results and outcomes. It examines the giant innovation culture at Merck and the extreme customer focus at Georgia-Pacific (GP) and...
May 2020 | IDC Perspective | Doc # US46378620
By:
Robert MulthaupAdjunct Research Advisor, Joseph C. Pucciarelli
Group Vice President & IT Executive Advisor
This IDC Perspective discusses the critical budgeting challenge faced by CIOs and business leaders — balancing the tension of longer-term technology projects with the short-term imperatives confronting the business. New customer requirement...