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The total market value for 2020 is $50.1 billion.
Future of Customers and Consumers
73% of consumers say that their loyalty depends on a differentiated experience. In the Future of Customers and Consumers, the relationship between customers and businesses will be based on cognitive empathy, requiring business leaders to use data and the prism of technology to understand customers' needs and make strategic decisions that emphasize experiences, journeys, trust and satisfaction.
Creating Loyalty Through Empathy at Scale
Organizations will create empathetic relationship between customers and brands built on what the customer wants and how they want to be treated.
Creating Loyalty through Digital Transformation
Learn how the Future of Customers and Consumers creates loyalty through digital transformation, forging partnerships between customers and brands using Empathy at Scale.
The Future Starts with the Customer
Learn more about how enterprises can create empathy at scale,
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